Aida German cruise line
The company was founded as Deutsche Seereederei (German Shipping Company) with a ship called Völkerfreundschaft (“Peoples’ Friendship”), and entered the cruise industry in the 1960s. After the reunification of Germany in the early 1990s Deutsche Seereederei was privatised and became DSR. DSR acquired Seetours of Bremen and cruises were marketed under the Seetours brand. On 1 January 1998, DSR split their operations into cargo and tourism, with a new company Arkona Touristik taking over the cruise business. Then during 2000 a company was formed, known as AIDA Cruises; with P&O Cruises acquiring a 51% stake in the new organisation, and Arkona Touristik retaining the other 49%.